Users will soon have a fresh option that enables them to lessen the quantity of AI-made media appearing in their streams. This step comes as the company announced that it now features in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a global rollout. This shift comes amid a rise in AI-generated material, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising video streams on a popular video site primarily display AI-generated videos. A large amount of this content is considered low-quality AI content, a term for inferior, mass-produced content that is typically illogical or dreamlike.
“We know from our community that numerous viewers appreciate content produced via AI tools, including digital art to science explainers, and we intend to offer the community the option to adjust the amount of that, depending on their own likes,” commented a spokesperson.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its service identified as made with AI. Overall, more than 100 m media items are submitted to the service daily, making AI-generated material a limited portion of its total content library.
User Control Features
Users will be in a position to reduce or increase the amount of AI-generated videos they watch by opening the topic control setting in the platform and selecting “AI-generated content”. Other topics that currently be controlled under the setting include news, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s policies oblige creators to tag lifelike artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Furthermore, the platform will now add an “AI-made” watermark to content created with its proprietary AI systems, or identified by an collaborative effort for spotting artificial media. This measure is aimed to deter users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is also introducing a $2 million awareness program for professionals and institutions to develop informative material about using AI responsibly. This project will benefit charitable organizations specializing in educating programming and robotics.
Platform Protection
TikTok has supported its safety measures, during controversy over proposals to cut jobs for a large number of content moderators in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation department in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A senior executive stated that people-led review would still have a role, but automated tools can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. TikTok reported a significant reduction in explicit and harmful content handled by safety staff over the previous year due to the use of its automated systems.
“We think that it’s essential to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to minimize viewing of harmful content as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
